New kind of Contextual ad?

Submitted by andy on Mon, 05/14/2007 - 20:39.
Take a look at the bottom of this page, I have never seen Adsense in this format before. How did they do this?
[url]
http://www.buzzle.com/chapters/archives-235.asp[/url][/url]

New kind of Contextual ad?
Looks to me like they are styling it with CSS which is against Google's T&C's as far as I know:
#GCenter a{font:12px Arial;color:#000;text-decoration:none} #GCenter a:hover{color:#03c} #GCenter .asLnkC{display:block;font:bold 13px Arial;color:#038;padding:2px 1px 1px 7px;text-decoration:underline} #GCenter .asTxtC{display:block;padding:1px 1px 0px 7px} #GCenter .asUrlC{display:block;padding:1px 1px 3px 7px;font:10px Arial;color:#666} #GCenter a.asUrlC:hover{text-decoration:underline} #GCenter .asByGC {display:block;padding:0px 3px 0px 7px;background:#F4F4F4} #GCenter .asByGCL {font:bold 10px Arial} .GCent {border:1px #ccc solid;padding:1px;margin:5px 2px} #gsc a:hover{color:#03c} #gsc .gcLnk{font:bold 13px Arial;color:#038;text-decoration:underline} #gsc .gcTxt{font:12px Arial;color:#000;text-decoration:none} #gsc .gcUrl{font:10px Arial;color:#666;text-decoration:none} #gsc a.gcUrl:hover{text-decoration:underline} #gsc .gcByG,.dgcByG {font:bold 10px Arial;color:#000;text-decoration:none} .dgcByG {padding:0px 3px 1px 7px;background:#F4F4F4} .dgcLnk{padding:3px 1px 1px 7px} .dgcTxt{padding:1px 1px 0px 7px} .dgcUrl{padding:1px 1px 2px 7px}Anybody else have an explanation?
New kind of Contextual ad?
Gotcha. I was wondering if there was something fishy going on there.
New kind of Contextual ad?
I'm not seeing the AdSense now... looks like Google caught on ;)
You can't fool Google (at least not for very long).
New kind of Contextual ad?
Hey Jeremy,
I found it again. Its on the actual article pages: http://www.buzzle.com/articles/138206.html
New kind of Contextual ad?
Interesting. I have heard that Google gives certain "high-level" partners the ability to customize the AdSense code more than the average partner. Maybe Buzzle is a premier partner?