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Google Analytics

Mar's picture
Submitted by Mar on Mon, 10/01/2007 - 18:50.

I am just starting my first PPC campaign and was curious to know whether anyone has experience using Google Analytics -http://www.google.com/analytics/ to analyze and track keyword success rates.

Thanks,
Marlene

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Google Analytics

CT's picture
Submitted by CT on Thu, 10/04/2007 - 14:12.

Yes. It is my primary source of tracking data.
Remember to use the goal setting to track conversion.

I use Google Analytics

OlsenandAssociates's picture
Submitted by OlsenandAssociates on Thu, 04/10/2008 - 00:49.

I use Google Analytics extensively now. It has been so helpful tracking my keyword campaigns. As CT mentioned it's important to use the Goal Setting feature to track you conversion rates. I have been using it to do split testing with squeeze pages and email list sign-ups.

I also have been using it to track the success of my promo videos for different campaigns.

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