Yahoo Partner Sites
Submitted by harbor4393 on Fri, 10/12/2007 - 00:30.
It seems like Yahoo is really trying to expand their "Search" distribution. I have content match turned off on my account, but I seem to be getting traffic consistently from content sites. Obviously, when I set my bids for Yahoo Search that is the price I want to pay for search traffic not content traffic. I never thought I would say this but my Google PPC ROI is now starting to outperform my Yahoo ROI across all of my campaigns.
Anybody else with a similar experience?
Jeff
Yahoo Partner Sites
They're adding a new blocked domains (long overdue) feature this month:
http://www.ysmblog.com/blog/2007/10/01/driving-traffic-quality/
This should help improve your ROI.
Best,
Jeremy
Yahoo Partner Sites
the problem with this you cannot block yahoo domains which typically would not be a problem but I am using standard match and it is showing my ads for peaches when I have standard for fuzzy peaches. Just an example I am not selling peaches :D
So I am getting a lot of non converting clicks when people search for peaches on the yahoo subdomain.
It is not showing my ads for peaches on the search page? Any idea how I stop showing my ads for the broad term in this scenario?
I thought it would only show your ad for the exact match when you use standard.
Standard match also include
Standard match also include mispelling and plural. This is yahoo own words. I have not detect your problem in my Standard match. But Advanced match instead.
Advanced match is suppose to act like phrase match and broad match. However, I have experience that raw search phrase has less keyword than my keywords. For instance, showing my ads for "SLR camera" when I have keyword for "Cannon SLR camera".