landing pages

complexity333

Landing pages serve several purposes. The most important one being it pre-sells the product or service you are promoting. It also is needed, especially if you are using Google pay per click advertising, because Google won't let you link directly to your merchants product page.

Here is an example: Suppose I am an affiliate of Pete's Paint Ball Bonanza. They have a very nice paint ball gun that if purchased through my link will pay me $20. So I will create a Google Adwords campaign with the keyword paint ball gun. Now Google won't allow me to point directly to the product on Pete's site, so I direct the link to a landing page on my Paint Ball Guide website.

This landing page is going to use words and picture to convince this site visitor, who got here by clicking on my ad, that Pete's Paintball Gun is going to make him a kickass paintballer who'll never miss a shot.

So I am basically pre-selling him on the idea that this product is going to benefit him in some way. If I sell him on this convincingly he'll click on the link I have that goes directly to the product on Pete'e website. Here the visitor will hopefully buy the product and I will make a commissions.

This is a very simplistic view but should clear up any confusion. If anyone wants to chime in in case I mis-stated something please do so.

Thanks

Rayroman, Very good post! You answered the query clearly and succiently. I wish more responses were as good. Jack/Pogo

I am really looking forward to the actual landing page presentation, as in my opinion, that is one of Jeremy's strongest areas.

Looks as if Jackie cleared one important misunderstanding up which is that Google (Yahoo! & MSN) DO allow you to link directly from your ads to the merchant site. Also pointing out that some merchants don't allow it. This is usually becauce they have their own agressive campagins going. Notice what they are doing and do it better.

An affiliate can have the best, most effective landing page on the web, and still loose sales if the merchants page or site stinks. This is why Jeremy mentions how important it is to also test merchants.

If an affiliate is sending lots of traffic to a merchant site and not making sales, usually the merchant will let that affiliate link straight to the sales/order page. If not, move on and search for a merchant that has a higher converting site.

Many merchant sites have too many distractions, such as freebies, newsletters, etc. that allow them to collect customer info. and make money on the back end, and could care less if your traffic converts. Weed these merchants out as fast as you can.

Infoz - That is one way to limit the number of clicks to conversion you are rightly concerned about.

Brian mentions - " use a form on your own site to capture the customers info and send that info to the merchants database from your own site. That will get rid of one flag for your customer."

This is an excellent idea, one I need to personally get my head around because for many CPA offers, with the click of the prospects auto fill tab, you just got paid.

BIP just keeps getting better and better doesn't it.

Goog Luck

Barry

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Go'in Deep This Time Up!!

When Jeremy sets up a landing page for Rhapsody does he need to get permission from Rhapsody? I would really like an answer to this because I am stuck on landing page because I dont want to make something thats illegal thanks

Rich