Submitted by spiderman on Mon, 12/24/2007 - 12:32.
Hi Jeremy,
In adwords if we use DKI the quality score is affected.
But in the case of Yahoo they seem to encourage DKI.
Do you know if quality score is lowered by using DKI?
Thanks for any info,
Spiderman
Yahoo DKI - Will QS Get Affected?
I've never seen any evidence of this on Yahoo or Microsoft - just Google (unfortunately).
Best,
Jeremy
Yahoo DKI - Will QS Get Affected?
So you don't have to Google "DKI"
DKI = Dynamic Keyword Insertion
Yahoo DKI - Will QS Get Affected?
DKI can sometimes be detrimental to your campaigns on Google. Unfortunately, they use the default ad text in your ad group for evaluating relevancy. If your keywords don't match up with your default ad text it can have negative effects on your quality score.
Best,
Jeremy
Yahoo DKI - Will QS Get Affected?
Thanks for the confirmation Jeremy!
You confirmed my suspicion...so I'll go right ahead and use DKI in Yahoo/MSN.
Spiderman