Home › Forums › Pay Per Click (PPC) › Yahoo Search Marketing ›

Yahoo DKI - Will QS Get Affected?

spiderman's picture
Submitted by spiderman on Mon, 12/24/2007 - 12:32.

Hi Jeremy,

In adwords if we use DKI the quality score is affected.

But in the case of Yahoo they seem to encourage DKI.

Do you know if quality score is lowered by using DKI?

Thanks for any info,
Spiderman

‹ Yahoo Partner Sites suggestions for using YSM ›

Yahoo DKI - Will QS Get Affected?

Jeremy Palmer's picture
Submitted by Jeremy Palmer on Thu, 12/27/2007 - 00:45.

I've never seen any evidence of this on Yahoo or Microsoft - just Google (unfortunately).

Best,

Jeremy

Yahoo DKI - Will QS Get Affected?

developerz's picture
Submitted by developerz on Thu, 12/27/2007 - 03:32.

So you don't have to Google "DKI"

DKI = Dynamic Keyword Insertion

Yahoo DKI - Will QS Get Affected?

Jeremy Palmer's picture
Submitted by Jeremy Palmer on Thu, 12/27/2007 - 04:51.

DKI can sometimes be detrimental to your campaigns on Google. Unfortunately, they use the default ad text in your ad group for evaluating relevancy. If your keywords don't match up with your default ad text it can have negative effects on your quality score.

Best,

Jeremy

Yahoo DKI - Will QS Get Affected?

spiderman's picture
Submitted by spiderman on Thu, 12/27/2007 - 06:57.

Thanks for the confirmation Jeremy!

You confirmed my suspicion...so I'll go right ahead and use DKI in Yahoo/MSN.

Spiderman

Syndicate content