Reveal the price on my landing page?
Submitted by finspin on Fri, 03/21/2008 - 11:51.
Hi guys,
I'm new to this forum but already found lots of threads that helped me. Most important, people are very helpful and friendly to each other :)
Now to my question. I have a landing page with some PPC traffic. It's a review of a software and it consists of links + one big graphic button to the merchant cart where people can purchase the product.
Should I reveal the price of the product already on my landing page? What is your experience with this?
Yes - definitely put it on your page. If I were you I would put it on the bottom of the page - after you've sold them on the benefits of your product. Make sure they have a chance to understand your value proposition before you hit them with price.
Thanks for the reply, Jeremy. I now placed a "buy now" button including the price of the product at the bottom of the review. Let's see how well it converts :)
I'd like to read more about revealing/placing price on the landing page. Can someone recommend me a good resource?
I'm sure marketingexperiments.com has a case study regarding price on landing pages.
They indeed do have lots of landing page studies! Thank you, I recommend it to others as well.