Increasing CTR???
Submitted by erfurth on Tue, 04/08/2008 - 15:31.
Hi Jeremy and others.
First of all, I like the new look of the fourms. Great job.
My question is, how much can I increase my CTR (click through rate) by setting up and customizing an ad group for each keyword?
I see a few of the larger companies doing it, I just wonder if it is worth the time.
Bill
It's definitely worth while.
It's definitely worth while. In the past you could use Google's Dynamic Keyword insertion (DKI) to do this, but sometimes can cause you to have a lower quality score. Tightly grouping your keywords into several ad groups allows you to write highly targeted ad text, which in turn can improve your CTR.
2 tools help you do this automatically:
SpeedPPC - http://www.speedppc.com/
and
Efficient PPC - http://www.efficientppc.com/
You can also use the Google AdWords Editor to group your keywords by related terms. I've used this method with mixed results. I recommend trying all three and finding the one that works best for you.
All the best,
Jeremy