Landing Page Webinar
Submitted by GarySteven on Wed, 04/23/2008 - 01:03.
Hello everyone,
I couldn't make the Landing Page Webinar today, April 22, I was wondering if anyone could touch on what was discussed. Hopefully an audio was made but I didn't see it discussed in the sign-up.
Thanks,
Gary
Audio wasn't recorded but
Audio wasn't recorded but you can see the slides here:
http://www.vertster.com/blog/2008/04/slides-from-landing-page-optimizati...
-Ken
got twitter?
www.twitter.com/kensavage
The webinar was based
The webinar was based largely on material in Marketing Sherpa's Landing Page Handbook, but it barely scratched the surface of what's in the Handbook.
If you don't have the Handbook already, get it. There's a ton of useful information in it, including what exactly works to increase conversions.
Moe
Useful but not comprehensive
I attended 3/4 of the seminar and thought it was a great overview. I think it helped me understand more of what to look for in an effective landing page but didn't give a lot of specific best practices. I'm pretty sure that's by design. (ha! no pun intended!)
I'd like to get the Marketing Sherpa landing page book but I'm going to wait to see what Jeremy comes up with.
One suggestion is to go to http://www.marketingexperiments.com and find their marketing experiments reports. There's quite a bit of useful, free information there.