Sneaky Stuff
Submitted by erfurth on Wed, 04/23/2008 - 17:08.
Here are a couple things that I do with paid ads that appear to make a difference.
First, I always try to use the headline of the ad also in the body of the ad. For example, if I were selling Disney World Tickets the ad would read something like:
Disney World Tickets
Discount Disney World Tickets
Disney world attractions
DisneyWorldTickets.com/Disney
Second, when setting minimum bids, I always try to use an odd number. For example:
Don't bid 15 cents...bid 16 cents or 41 cents or 57 cents.
That extra penny appears to sometimes make a difference.
Bill
Great tips Bill. I've been
Great tips Bill.
I've been using a similar bidding strategy and it's helped a lot. Consider most people like round numbers and when they place bids and make adjustments they continue using nice even numbers like $0.10, $0.25, $0.50 etc. If you come in at $0.51 and have a comparable CTR you will out rank them most of the time.
Re: headline tip. I've experimented with this and had mixed results. I don't have any conclusive data proving this will help CTR. In some instances it had a higher CTR, in other cases a lower CTR. One thing I can say definitively is that your conversion rate will increase significantly by using your headline from the ad copy in the landing page headline.
Best,
Jeremy
"One thing I can say
"One thing I can say definitively is that your conversion rate will increase significantly by using your headline from the ad copy in the landing page headline."
I need to do that....Thanks Jeremy!
Derrick.
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The way to get started is to quit talking and begin doing. - Walt Disney
http://twitter.com/derrickh
Odd numbers
I like the Odd numbers idea
it makes sense to me -- thanks for the pointers guys