Doubletalk or misunderstanding?
Submitted by smile66603 on Fri, 04/25/2008 - 16:41.
Jeremy,
I’m watching the first Yahoo webinar talking about the new minimum bid change and I’m seeing something that I either don’t understand, or Yahoo is contradicting themselves.
They say “We do not use conversion data to determine minimum bids”
But then they say Quality is a factor and for Quality they say Higher quality generally means that your ads are being clicked more often.
So, when they say they don’t use conversion data to determine minimum bids, does that mean you won’t have a higher minimum bid for a keyword with a low CTR?
If so, then isn’t it a contradiction to say quality is a factor and a quality ad means it is clicked more often? If an ad is clicked more often, then it has a higher CTR, and it appears CTR is a factor in minimum bid.
Hope you can help with this, because I’m really confused.
Thanks,
James
I think I was
I think I was misunderstanding their use of the word conversion. I thought they meant convert to a click and not convert to a sale.
Did you see this post yet -
Did you see this post yet - http://www.ysmblog.com/blog/2008/04/25/min-bid-changes-in-your-account-i...
Thanks for the link Jeremy,
Thanks for the link Jeremy, lots of great info. Sounds like Yahoo is putting a LOT of emphasis on ad quality. That’s good to hear, because that’s what I’ve been spending a lot of time on for the last few months.
Sound like the rules for success on Yahoo should be pretty easy.
Group ads into small, relevant ad groups
Write relevant ad copy that complements you keywords
and for added success, use the DKI feature.
Hopefully there are no big surprises in the future.
James
I've found that Yahoo and
I've found that Yahoo and Microsoft are about a year (sometimes 2) behind Google. Whatever trends you see on Google now, Y! and MS will be implementing down the road. It's a one horse race right now and everybody's following Google.