THE AGE OF ENGAGE!!

Submitted by marcoponce on Sat, 04/26/2008 - 10:06.
EVERYONE MUST READ THE FOLLOWING:
The Age of Engage
By: Denise Shiffman.
Reinventing marketing for Today's connected, collaborative, and hyper-interactive culture.
"Every marketer must read this book!"
--Eric Schmidt, CEO, Google
It's suppose to be the new marketing TEXT BOOK!
... need i say more?
Just got it at my local vroman's and about to read it, saw it in the latest OMMA magazine issue.
BELOW IS A MINDMAP I MADE THAT DEMOS THE BASIC PREMISE OF THIS BOOK, THE 6 Vs:
http://www.mediafire.com/?w2v0y2ynwmm
enjoy and let me know what you think of the book once you've read it. :)

Just added it to my reading
Just added it to my reading list. Thanks for the recommendation.