What is the best way for getting effective incoming links?
Submitted by ylavi68 on Mon, 04/28/2008 - 05:52.
Hi,
There are many ways to get effective incoming links to a site, seems like the two most common ways are by exchanging links with some other relevant sites or buying text links from relevant sites.
Exchanging links -
Good: Doesn't cost anything.
Bad:
- It's value is lower by Google when compared to uni-directional links.
- Many times it is hard to get a response from site owners to exchange links.
Buying Links -
Good:
- You get good response as many site owners are always willing to be paid for that...
- You may place your links on relevant strategic pages and get good relevant traffic.
Bad:
- Cost money.
- Google hates that and are always looking for new ways to find sites who buy links and "punish" them.
Unless you write a really good content that makes other sites want to link to you, what is the best way to get quality incoming links?
When a competitor wants to rat on a site to Google for buying links, even if they don't buy any links, how can Google know if it is a natural link, exchanged link or purchased link...?
thanks,
Yaron.
These are a good foundataion to start building links for any new site or post. Social media also is a great way to get a grasp on the right people as well as start a micro community with like-minded people. The quickest way for an exceptional piece of content to get a lot of attention that results in secondary links is to make the home page of Digg, StumbleUpon or Delicious Popular. There are scores of similar sites that can drive quality traffic as well, such as Reddit, TechMeme, and Magnolia. For more offbeat content, Fark will shake your server. Plus there are dozens of aggregator sites such as PopURLS that also drive traffic based on your inclusion at the primary site.
The days of flat out link begging are fading though, but you can still reach out to other bloggers as a way to raise your own profile. I don't mind getting link requests from people but they're mostly from autogenerated scripts or software. Not too effective with me.
A benefit of networking within your niche on social media sites is that it creates opportunities to make a guest writing appearance or writing guest blog posts on other relted sites in your niche. You can contribute content that not only allows you to raise your profile, but allows for links back to your own site. And then ask the people in your community to help further promote what you write within social media circles.
got twitter?
www.twitter.com/kensavage
I don't think there is a magic bullet here that I've found or heard of - with the exception of the one you mentioned in your post: "Unless you write really good content that makes other sites want to link to you..."
That by far is the best way I've seen across the board to get quality links. If you run out of content ideas check on the competiton, do some deeper niche research, research the current buzz/trends at yahoo and google and formulate an article relevant to those keywords.
There are a lot of great books at the library about copywriting, etc.
Also, it never hurts to look at all the article directories for relevant articles and then put their words into your own writing style and content.
Another thing is establishing relationships with relevant website authors/webmasters who have high page rank. If you add value to their website content they may be inclined to help you out.
I know some of this is likely redundant to you but hope some of it helps. :)
You might also google "Browyn Bamber + mp3" She had an interview with James Martell a while back and discussed the "pad technique" - another mp3 is with Copywriter "Kellie Fowler". You may hear a sales pitch on the mp3, however, I would NOT buy anything from James Martell at all - for several reasons. There is still some valuable info on those mp3s.
Yaron, you could also check out Yaro Starak's blog for some link-building tips. I also find his blog to be a good source of business inspiration.
www.entrepreneurs-journey.com
Moe
You guys have pretty much nailed it on the head. The one real way to build links is to have good content and lots of it. Think about it, that's what brings people back to your site and without it, your site is nothing. There are plenty of copy writing services out there that will write for your site if you don't have the time or talent to do it. Pure Content is a good one if you have the cash.
Whether you write or pay someone to write, Google loves content. More than that, they love fresh content. If you can keep your site updated with fresh content, you are going to look more favorable in the sight of Google. I really appreciate Ken's comment on leveraging social media to build links and subscribers because that one concept is HUGE. Darren over a ProBlogger has some great advice on leveraging StumbleUpon to generate inbound links.
http://tinyurl.com/2k88ot
He also has another great article on how to leverage MySpace to build your website audience.
http://tinyurl.com/yo5lkv
Just like Ryan said there is no silver bullet and it's not something that is going to happen overnight. Build your business with the long-term goal in mind and you will be doing better than most. It's easy to let the short-term goals blind us from what's really important like building a business that will sustain you for years to come.
Cheers,
Jason Woods
I believe the best conclusion to attract both visitors and search engines is to focus on developing "natural", quality and useful content as if there were no search engines.
In order to achieve that goal as an affiliate it is better to develop such sites based on your personal specialties/knowledge/experience, otherwise developing such content become boring and ineffective both to search engines and the visitors.
Now the challenge is to find good converting products and sites that answer these specification...
Cheers,
Yaron.