Have Anyone Used Microsoft Add in for Keyword Research?
Submitted by pothick on Sat, 05/03/2008 - 21:29.
Hi All,
I am looking for a software to organize my keywords. Do you have any suggestions? Also, what do you think of Microsoft Add Center Add-in?
Thanks for your help.
Claudia
At the moment I use Google's Adwords Editor, which has a "keyword grouping" function. That function isn't the greatest, though, because it groups keywords on frequency (so you often end up with groups clustered around "modifier" terms). So, I use a text analysis tool in combinaton with Adwords Editor to form ad groups.
It's a bit of a convoluted approach, but I personally like to get my hands dirty when it comes to keyword research. If you build a big list, and then take the time to group the keywords yourself, by the end of the process you have a solid understanding of all the things people are looking for in a specific market.
I haven't tried adCenter
I haven't tried adCenter add-in yet, but read a glowing review of it here:
http://www.keywordworkshop.com/articles/43/1/Microsoft-adCenter-Keyword-...
At the moment I use Google's Adwords Editor, which has a "keyword grouping" function. That function isn't the greatest, though, because it groups keywords on frequency (so you often end up with groups clustered around "modifier" terms). So, I use a text analysis tool in combinaton with Adwords Editor to form ad groups.
It's a bit of a convoluted approach, but I personally like to get my hands dirty when it comes to keyword research. If you build a big list, and then take the time to group the keywords yourself, by the end of the process you have a solid understanding of all the things people are looking for in a specific market.
Moe