Which approach is best???
Submitted by erfurth on Mon, 05/05/2008 - 01:54.
My affiliate marketing revolves around representing a few companies, but representing them in depth. i.e. promoting a number of programs for each company.
This weekend I was talking with a woman who has a totally different approach.
She represents a large number of advertisers and promotes on or two programs from each advertiser.
Her method of affiliate marketing, which she referred to a "shotgun" marketing, appeared to have some merit. For example, if she gets an AdWords "slap" it only affects one of two or her campaigns. The remainder continue to produce revenue.
She claims that it is easier and more profitable to "skim the cream" from a large number of advertisers, then working your butt off trying to get evey last keyword from a few advertisers (the 80/20 rule). Here point being that the law or diminishing returns is alive and well in the affiliate marketing industry.
This woman is buying ads, not using email.
I think she has some interesting points, but I don't know that I agree.
Bill
Hi Bill:
If you're going deeper with your programs, does that mean that you provide more value to your customers? If so, I think that approach will work for some time to come.
The other method provides some diversification, and may provide a nice mix for your business. Why not do a little of both?
Derrick.
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The way to get started is to quit talking and begin doing. - Walt Disney
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