Paid keyword companies or not?
Submitted by KE on Tue, 05/06/2008 - 13:44.
I signed up for wordze and paid the $45 dollar monthly fee, but so far, I haven't been really impressed with it and I"ve seen other suggestions here for free tools that offer pretty much the same thing.
So, would you guys recommend any of those paid keyword research outfits or do you think the free one's are just as good?
The paid tools are worth the money spent. The thing is you have to learn how to do good research and use all the options, and commands that Wordze, or KeywordDiscovery offer. 9 out of 10 times Ill out perform others with paid research compared to people using free tools, but then thats why they make beer money, and I don't!
dk501,
Are you familiar with the best way to use wordze effectively? None of their numbers are making sense to me. As in, how do you know you have a potentially good niche? what numbers should you be looking for?
Hi KE
Do you even know the basics of keyword research?
Not to sound like a smart ass, but if you don't, learn the basics using the free tools that are available and keep your money to invest into ppc.
You can use the free tools with great success if you drill the results down and find longer tailed keyword phrases.
Jeremy's free e-book covers this quite well.
Heck, pm me a kw you're interested in and I'll give you an example if you're not sure.
Good Luck
Barry
KE
Put in a support ticket at Wordze asking for their members ebook. They have a 80 page ebook on doing keyword research that will probably get you heading in the right direction.
Barry G:
I am a newbie (sorry). We all have to start somewhere! I don't want you to do it for me because I am tryinig to learn how to do it by myself. Let me tell you how I am currently doing it.
I think about things that I'd like to get help with and these usually invovle losing weight. Then, I go to wordze and type in a bunch of words that are associated with losing weight (diet, loose belly fat, etc, etc). After I do this, wordze spits out a bunch of data (see example below);
7 Keywords Found Count Estimated KEI
how to loose belly fat 56 451 0.51
loose belly fat 54 435 0.07
diets to loose belly fat 27 218 54
excersizes to loose belly fat 3 24 0
what helps you loose belly fat 2 16 0
The numbers above are actual examples from wordze when I typed in the words ("loose belly fat"). My dilemma is, I don't know what these numbers mean. what number will give you a ball park idea that you may have a good niche?
DK501:
I got the ebook and just finished reading it. It says it you get an estimated count of 200 or more, you may potentially have a workable niche, but I read somewhere else that the 200 number is way too low.
Thank you all for you help. It's helping me out a great deal!
Hi KE
Ok, I wasn't trying to insult you and don't be "sorry" for being a newbie. One of my biggest mistakes was throwing money at things I didn't understand, or know how to use.
The point I was trying to make, realizing we all have to start somewhere is that you don't have to spend money to learn the basics, especially here at BIP.
Given your example kw - loose belly fat - here would be a short list of POTENTIALLY profitable kw's that will get u on the front page of Google for 10 cents/click or less. (Not a bad little adgroup either)
loose belly fat fast
lose lower belly fat
best way to loose belly fat
fastest way to lose belly fat
Google's free tool shows you that these kw phrases get some search volume and have low advertiser competition, and can be had for less than 10 cents/click.
You easily could(and should) put together dozens of adgroups in this manner just by using Google's free kw tool.
In my opinion, you should save your money as it will be needed when this course begins expanding and covering ppc marketing.
Barry
ps: If your not sure how to use this free tool, drop me a line ok.
Re: keyword tools - Just starting out with a limited budget? Save your money and use Google Keywords Tool. It's very effective and doesn't cost anything. Wordze, WordTracker, KeywordDiscovery are for keyword expansion and advanced research. I didn't buy my first subscription to a keyword tool until 2005 (I started out in 2003).
Jeremy,
with google keywords tool, how do you figure out what the competition level is? it's pretty easy to figure out how popular a term or item is by looking at the shading in the green box, but figuring out the competition is a whole other ball game.
Hi KE
In case Jeremy is too busy to respond right away, and again, not trying to seem like a know it all (trust me, im not)
you said/asked :
-" with Google keywords tool, how do you figure out what the competition level is? it's pretty easy to figure out how popular a term or item is by looking at the shading in the green box, but figuring out the competition is a whole other ball game. "
Once on Googles free KW tool, enter your primary kw of interest, then on the results page -
Look in the box to your left of - AVG. SEARCH VOLUME-...It is labeled - ADVERTISER COMPETION -
If that box has ZERO, or very little GREEN SHADEING.....And the - AVG. SEARCH VOLUME- box has a wee bit, or better yet, half full or more - green shading- that is a potentially good phrase to experiment with, or start drilling down deeper and building multiple Adgroups around.
Broken down:
- AVG. SEARCH VOLUME- the more green shading, the better.
- ADVERTISER COMPETION - 0 or very minimal green shading, the better.
Your paid tools ESTIMATE ADVITISER COMPETITION based on the retrieval of data that Google, and other search engines, make public based on a ratio of paid search advertising ( adwords, msn, yahoo search, etc. ) ads vs number of searches per /day/month/season.
Just because some kw tools, paid and free, turn this green shading into a number (we all like numbers we can get our heads around) doesn't make them worth your money in the beginning. They can just give you a general idea at best. The rest is up to you.....the rest is what BIP will give you the knowledge to control.
Also, and very importantly, below this - Calculate estimates using a different maximum CPC bid: - is a little box. Enter say ..15 cents... into that box and you will get a good estimate how much you will need to pay vs ad position.
You'll see what I mean once you do it, and will start to better understand the ratios between cost per click vs competition vs search volume.
Drop me a line if you don't understand. I go by dotcomjunky(imagine that) on skype.
Good Luck...save your $ for your ppc learning curve.
Barry
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Go'in Deep This Time Up!!