Understanding Google Demand

Will's picture

I used to use overture and some folks gave me some baseline numbers for a guide.

I'm having trouble with Google understanding if "Low search volume" equals stay away or not. Or if there is no data for the last month.

Any parameters to help guide?

Especially when chasing long tail, the bar size just doesn't help me much.

thanks.

I believe it is the sum of

CT's picture

I believe it is the sum of the volume of all the keywords in your niche that count.

This means after your brainstorm all your keywords for this particular niche that u plan for a web site, you use the total volume of these keywords to gauge the niche.

If you have 100 keywords all at mid or low bar, then I suppose it may still be a good niche.

Picking the right product, or products

57cherokee's picture

I have lived solely from the money that I've earned from the ads that I've written, for the last several years. But, the biggest reason for the success was my product. What do people want? What do they need? Finding that will make it much easier to write ad copy. Robert

so what you are saying is

Kudos's picture

so what you are saying is that not to get hung up on the traffic, but focus on wants and needs of consumers?

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GIVE THEM

Jim E Novak's picture

Hey,

Just give the people what they want, I know it sounds simple, but before I promote
a product I say to myself what are people searching for, what do they want, or need.
there are 100's of millions of people searching for products and or services.

Just give them what they want.

This is powerfull stuff folks, one of the main reasons
that I'm an affiliate.

Too powerfull to ignore

To your success,
Cheers,
Jim Novak

Meet the demand

markgustav's picture

I echo Jim

Just give the people what they want, I know it sounds simple, but before I promote
a product I say to myself what are people searching for, what do they want, or need.
there are 100's of millions of people searching for products and or services.

I personally think business is pretty simple. (While being extraordinarily challenging at the same time:) I subscribe to three simple rules:

1. There has to be DEMAND for what you want to sell. Believe or not a lot of people just don't follow this rule. They're creating solutions for problems that don't exist.

2. There has to be a way to MONETIZE at a profit the demand that exists. I've experienced selling products or services for which it was break even scenario at best. This can be because the market is changing, competition is driving prices way down, or your overhead doesn't allow for sustained profit.

3. You have to have a way to DISTRIBUTE/MARKET the product/service. I believe this is where most of us fail. We find something that meets rules one and two but fail to actually "get" it to our customer. This may be because of fear of failure, lack of marketing knowledge, or the inability to cut through the noise of the market place. Mostly I think it's because we just don't try and then persist in the effort.

Demand, Monetization, Distribution - Affiliate marketing or a dry cleaning business. All three rules being met typically means a successful enterprise. It's like a 3-legged stool.

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