SEO Keyword research tool
Submitted by KE on Thu, 05/08/2008 - 17:08.
someone suggested using this tool below if you didn't want to pay for keyword research service. I'd just like to know how you know you have a potentially good niche when you look at the daily/overrall estimate numbers of all the search engines combined.
What's a good daily count to look for?
Best I can say is...
The higher the better... multiply the daily estimate by 30days(1 month). I.e. 100 searches per day times 30 days is 3,000. So you have 3,000 potential clicks to your campaign.
Now, if what you are promoting has a 5% conversion rate, you have 150 possible conversions for that keyword. Then multiply that buy the offer (that you are promoting payout) and you will have what your potential profits are for that certain offer in that niche. Then you can make a more informed decision on whether to go after that niche.
The real point is I gues that there isn't any "right" numbers for the question you are asking. Someone jump in here and correct me if I am wrong on this.
Brian Weaver - Affiliate Marketer in Training
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Brian,I saw this response
Brian,
I saw this response you gave before, but I must say it is rather confusing (i'm not good at math!). And to be honest, tryiing to figure out the ROI by using these complicated formula's just confuses me more at this point.
This is how I'd prefer to calculate any potential profits.
say I put aside $100 dollars for my first ppc campaign for one month.
If, at the end of the month, I've made $150 dollars, then I'd consider that good (because it's a $50 dollar profit).
Whether it converts 5% or 20% is irrelevant to me as long as I am making a profit. does that make sense?
So, anyway, what ballpark figure should you be aiming for BEFORE you start a PPC campaign? that's what i'm really asking.
Thanks
Hi KE Jeremy seems to
Hi KE
Jeremy seems to explain this in a way you may understand. On page 115 of his free e- book, HPAM, he says -
" For example, if you spend $50 and make $100, your ROI would be 100%. To increase
your profits, you need to be tracking the ROI for each keyword that you're bidding on. I
know this sounds like a lot of work, especially when you manage a lot of keywords, but
it's worth it. If you're not tracking ROI at the keyword level you could be leaving A LOT
of money on the table. By closely tracking my keyword ROI each month, I'm able to save
thousands of dollars."
Then on the next few pages he goes on to explain AdWords basics.
I mean if your commission is 20 bucks, and your average cost per click is 20 cents, you must also figure in that you need at least 1 sale / 100 clicks to just break even.
Several important, unknown variables always come into play, and must be tracked to be better understood.
Read and re-read this material...make yourself understand it, and BIP is set up to cover these areas in more depth, according to the schedule.
I can personally tell you from past failure that if you fail to understand and implement some form of this, not only, as Jeremy says, you will leave money on the table, but you may find your marketing funds in Goggles pocket and no profit at all left for you.
Good Luck
Barry
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Go'in Deep This Time Up!!