Building A Review Site
Submitted by ekarey on Tue, 05/13/2008 - 17:03.
Hey Everyone,
I've been reading "High Performance Affiliate Marketing" and I've decided to launch my own review content site that I will promote via PPC and have affiliate links strategically embedded throughout the site. I've found a niche I'm interested in, bought the domain, started designing the website itself and done initial keyword research. I plan to write unique reviews of a number of products and then outsource additional writing work. Does this all sound correct and like a good idea?
My question regarding the PPC aspect...with a site like this, do I need landing pages? Or do I just push the user to the individual product review pages where they will read about the product and be able to click a buy link/button, etc.? Is it bad to have the entire site navigation on these pages?
Just trying to wrap my head around this whole concept as I'm really excited about this and think it has a real chance at succeeding.
Thanks
After doing some more
After doing some more reading....would it be better to make a single product review page with a privacy, t&c, and contact link and try it out to test the niche before I do the full-blown content site with all the bells and whistles?
Building A Review Site
Having more than one product will provide your customers with choices and will give you more creditability.
It will also provide you with more merchants to earn a commission from.
Make sure you actually test drive a couple of the products you are reviewing so you can provide your customers with a creditable review.
Just my two cents.
Dan
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Gary Bracken Check out
Gary Bracken
Check out TopTenReviews.com for an example of what to do right! Their revenues in 2006 were $17 million! Not bad for someone who started the website in his basement 3 years earlier...
Gary
Thanks for the input so
Thanks for the input so far....I'm thinking about showing off my pages to see if I am on the right track, but I just don't know if it's be a good idea to share with the entire community or not.
If either of you or Jeremy are willing to give them a look, let me know.
Thanks
A very comprehensive site
A very comprehensive site.
I can only imagine how labor intensive it is to manage a site of this size. But $17 Million is impressive.
Would love to know the Net $$ figures.
Dan
Follow me on Twitter.
http://twitter.com/dschuyler
One heck of a site
That is one heck of a site! Isn't this totally opposite of the one niche concept. Maybe that have keywords that direct you to each review page.