How Do Start a Keyword List Based On a Specific Product & Model?
Submitted by Jeffrey on Mon, 06/02/2008 - 23:21.
Based on Amit's advice you go WIDE first when building a keyword list. I have 2 questions:
1. When you're promoting a specific product brand and model (i.e. a specific cell phone) do you first create a list of generic terms related to cell phones, and when going DEEP then you add the brand name and model?
2. How do you avoid getting unwanted clicks? Do you add the brand and model to each of your keywords when going DEEP?
Thanks,
From my experience, generic terms usually convert badly particularly if your landing page is a specific product brand and model. Visitors somehow reluctant to use the search function on the landing page to search further.
I use brand and model as keywords, with the same brand and model as landing page. This usually convert well for me.
If your keywords is categories related, your landing page should be categories related and consists of all or most items in the categories. This works for me.
Use negative keywords (i.e. free, guides, dummies, etc. [if you are not selling guides]) to filtered unwanted clicks. But if you don't use generic terms, you will usually avoid unwanted clicks.
CT
https://twitter.com/ct2008
I think the main point that Amit was trying to make is that you don't want to limit yourself by only focusing on one subset of keywords early on. Long tail keywords, and going deep are very important, but you don't want to restrict your keyword research too early in the discovery process.
Thank you CT and Jeremy for your comments.
Could you give some examples of going wide, so as to illustrate this concept. Thanks.