So wide keyword selection, does it work in highly competitive market?
Submitted by jspmedia on Wed, 06/04/2008 - 14:39.
It was great session, but I have some weight loss niche and I am having hard time to come up with wide keyword which have less than $1 per click.
Should I bid $3.5 per click and let it run several days, lower bid?
how do yu come up with wide KWs for Weight loss?
I got like
best diet pills
hoodia
etc
but you will not make profit with almost $2-$4 click....
wider Wider WIDER how
wider Wider WIDER
how about:
fat breast
fat burning
fat chin
fat gut
fat loss 4 idiots
fat loss secret
fat reduction
fat stomach
fat thighs
fat tummy
how to lose fat
how to lose weight
loose belly fat
lose weight fast
love handles fat
quick weight loss
reduce body fat
ways to lose weight
weight loss programs
weight loss reduction
got twitter?
www.twitter.com/kensavage
Fat breast returned some
Fat breast returned some interesting results on G :)
I don't know if these would
I don't know if these would be considered wide or deep but how about
Almost summer and I'm too fat to go to the beach
almost summer and I'm scared to wear a swimsuit
need to lose weight for the summer
too fat to see my feet
need to lose weight fast
weight loss systems that really work
Not my intention to offend anyone, just a few thoughts.
James
Hey James
I resemble some of those keywords. LOL!
James, have you tried
James, have you tried putting these keywords into the SEO Book Keyword Tool? My initial thought is that these long tail keywords either will not get any traffic or very little. Put yourself in the shoes of the person you are trying to connect with. Would you type "almost summer and I'm scared to wear a swimsuit" into Google and expect an answer? I think the person you are targeting is far more likely to type "plus size swimwear" than "too fat to see my feet" :)
Second, If you go after really long tail keywords it is going to take time to build up any real data before you determine if the niche is worth your time. The market you are trying to break into is extremely competitive so your click costs are going to be high. I am not saying you shouldn't use long tail keywords, because they really do convert well. All I am saying is that if you can't make it with the short tail, then you are probably not going to make it with the long tail. I would suggest testing your campaign on Yahoo and once you find something that works, take it to Google.
Cheers,
Jason Woods
Follow me on Twitter
If I don't get out of this
If I don't get out of this recliner more often, they'll describe me too. LOL
I think a lot of people have similar thoughts and conversations going on in their heads, especially with Summer. If you can find keywords and write ads that gives them a solution to those thoughts, then I think you can have some success. Appeal to people's insecurities and show them they can achieve their goal with your product.
Maybe write an ad that says something like:
Tired of Wearing a One Piece?
Lose Weight Fast and Get the
Summer Body You Deserve.
Probably a little cheesy, but just a thought.
James
I agree, focusing only on
I agree, focusing only on long tail won't get you the traffic you need to make the right decisions, but I think it's always a good idea to include some in your list and it's always a good idea to think a little obscure.
Most of the weight loss commercials I see just before summer focus on a woman looking at a swimsuit in her closet and thinking she's too fat to fit into it and wants to slim down before summer.
I pretty much never search short tail when I'm looking for something, so I always include at least a few in most of my research. I recently searched for things like
Do search engines still not follow image links?
and
Will Google punish you for duplicate content if you put your articles on your blog and your website?
I personally would never search for something like affordable weight loss programs, I would search for something like
I don't have a lot of money, but want to lose weight before summer, what can I use.
Maybe something a little shorter like
lose weight in time for summer
or
lose weight for the beach (which actually brings up quite a few ads)
People think in long tail, so I try to match what they're thinking :)
James
How long?
I think that people do use long tail phrases when searching.
But if I remember right, Amit sad, that we should not use long tail kw in first two weeks of campaign, because google will punish us. So how "long" long tail kw can we use in this first two weeks, not to get punished by google?
I think if you ue the Excel
I think if you ue the Excel add-on called ad-sage he mentioned for getting rid of low volume keywords initially, then you should be ok. Then if you see your traffic start to grow, do deep keyword research.
He mentioned that he lets his campaigns run for a month and then pauses anything that didn't make convert, so that's probably a pretty safe method to use. Low volume long tail keywords can definitely suck up your profit, I've learned that from experience, but once you get a method for finding the ones that work and pausing or deleting the ones that don't, I think you'll be able to keep them under control. You never really know if a word is good until you test it and see. Cast a wide net and see what sticks.
James
Not trying to be a jerk but.....
James,
I agree that people search using long tail and that long tail keywords convert. However, as it has already been pointed out, they will eat up your ad spend initially. Also, I don't know anyone who is going to type in a 15+ word sentence into Google to find something. People are lazy, they want information fast, and they are going to use the least number of words to describe exactly what they are looking for.
When you do keyword research you want to gather a lot of keywords but you don't go and throw them all into a campaign, push the button and see what sticks. I have found that I analyze all the keywords from my research and determine what the root or short tail forms of the keywords are. I then take a handful, not more than 100, keywords and create a segmented campaign running on broad match. The traffic is pointed at several landing pages that match my keyword segmentation. I set a $200/day limit and let it run for a few days to build up some history. Because I use broad match and short tail keywords I will get good volume. Most importantly I use either Yahoo or Google conversion tracking to see what's converting. I can run a Search Performance report in Google and actually see what the user searched for and what converted. These are often times the long tail keywords I am looking for.
My point is that you should start small, find what works, and then dig deeper for more long tail keywords. If you can't get the short tail to convert you are wasting your time with the long tail. I am only sharing this with you because this is what works for me and I hate to see someone else throw away money like I have done. You want to make the most of your advertising budget so work smarter by starting small.
Cheers,
Jason Woods
Follow me on Twitter