Does the "One Campaign per Keyword Theme" mean that you will have several Google campaigns for the same product/service?

Submitted by jzapin1 on Tue, 06/10/2008 - 02:36.

I was fascinated by Amit's comment about "One Campaign per Keyword Theme."

If I understand this correctly, I could have several Google Adwords campaigns for one PPC campaign.

I take this to mean that if I'm trying to sell HD TVs, then I would have separate campaigns for:
** Model Numbers
** Hi-Tech words
** Sports Programming
** Cable Channels
etc.

Am I right? That seems very arduous and inefficient. It will also make reporting a nightmare.

I guess it would depend on

Submitted by smile66603 on Tue, 06/10/2008 - 05:26.

I guess it would depend on what you consider to be your theme. I would probably use the theme of HT TVs and so you would have 1 campaign with different variations of the keyword TV and also different makes and models.

Then as you see which keywords are popular and get a lot of traffic, you can expand that ad group and point it to a custom landing page.

I may be wrong on this, but Amit's process seems to be different than Jeremy's. From what I understand, Jeremy starts out with custom landing pages for all the different models and brands, or at least the brands and then develops his PPC campaign, but it seems Amit points a lot of terms at a generic landing page and then only builds focused landing pages for those keywords that show a lot of traffic.

I'm not sure which method I would prefer. If you start off with a lot of custom landing pages, then you could spend a lot of time building landing pages for products that won't convert, but the keywords that are popular should start converting right away, since they're already pointing to a focused page.

If you start by sending your traffic to a generic landing page, then you could save yourself a lot of time by not having to create landing pages for products that don't convert, but your popular keywords would be going to pages that won't convert too well at first, until you have a chance to develop focused landing pages and redirect them.

Maybe we can get Jeremy to talk more about this. If I'm wrong, hopefully I'm not too wrong. LOL

James

So, I'm still confused

Submitted by jzapin1 on Wed, 06/11/2008 - 01:51.

Regardless of landing page, should I be creating several different Google campaigns if I'm trying to sell the same product/service?

Again, it seems rather inefficient to me.

Josh Zapin
[URL Deleted]
http://twitter.com/jzapin

I haven't looked into it

Submitted by mmuise on Thu, 06/12/2008 - 02:05.

I haven't looked into it yet, but Jeremy has mentioned Speed PPC several times as a tool that takes care of creating separate Google campaigns and ad groups (I recall Amit saying he uses Efficient PPC, which sounds like a similar service).

Check out the "action guide" that accompanies Amit's session. Jeremy has included a link to Speed PPC there.

Moe

Josh: You don't need

Submitted by ewd (not verified) on Thu, 06/12/2008 - 12:03.

Josh:

You don't need separate campaigns for a single product.

Now since you said 'product' you can separate like this:

(Campaign) Sony HDTV
-(AdGroup) Sony HDTV 50"
--(Keyword) Buy Sony HDTV 50"
--(Keyword) Purchase Sony HDTV 50"
--(Keyword) Review Sony HDTV 50"

I haven't had a chance to

Submitted by smile66603 on Thu, 06/19/2008 - 03:20.

I haven't had a chance to check out Efficient PPC or Speed PPC but if you're just starting out and don't have a big budget, you can do pretty much the same thing using the AdWords Editor. I've been able to create over 400 one keyword ad groups in less than 15 minutes. I've had to go in and make a few changes to a few of the ads, but that was about it.

I really like the concept of the one keyword ad group. I've been testing it for about 2 weeks in a couple of different niches, so hopefully I'll see positive results. Doesn't translate over to Yahoo too well, but using this technique on Google has helped to condition me to break my keywords into very small groups.