Let's say you're trying to get people to sign up for life insurance. You need to think of different motivators of why people might sign up. One example would be that people are just searching for Life Insurance in general. So "Life Insurance" would be one theme.
Another might be that people looking to create a will might be looking for Life Insurance. "Wills" would be another example of a theme.
Another might be that they're looking for a particular insurance company like MetLife. So, the names of the insurance companies might be another theme.
It's one aspect of the campaign your are targeting
This is probably best explained by an example.
Let's say you're trying to get people to sign up for life insurance. You need to think of different motivators of why people might sign up. One example would be that people are just searching for Life Insurance in general. So "Life Insurance" would be one theme.
Another might be that people looking to create a will might be looking for Life Insurance. "Wills" would be another example of a theme.
Another might be that they're looking for a particular insurance company like MetLife. So, the names of the insurance companies might be another theme.
Does that explain it?
JZ
Josh Zapin
http://twitter.com/jzapin
Great reply Josh.
Great reply Josh.