Woohoo I'm a favorite hahaha :)
Submitted by kensav on Mon, 06/16/2008 - 23:59.
Yea my question seemed a bit quirky so I'll clarify my jumbled thoughts. Jeremy of course you said that for quality score means it makes sense to create an authority site rather than 1 landing page.
With all the content and educational pages in the site. How would be drive traffic to the site with PPC? With just a typical navigable page or a hidden page focused on the ppc conversion? Will quality score increase if the ppc landing page is public or is it ok to be private?
I got this thought in my head trying to put it into words. Is that clear?
I think I understand the question better now.
You want to create a landing page that is optimized for a single conversion/action. If that action is to sign-up for a newsletter, all of the content on the page should support that goal. Any page elements that detract from that goal should be removed.
In other words, if you have content on your site that will encourage people to click-through to your merchant, or sign-up for your list, put it (or link to it) on your landing page.
I think Google is most critical of the page itself. If the page is nothing more than an advert with thin content, Google will pound you. If the content is unique and offers value to Google's customers you will do well. Having an authoritative domain/site behind the page can only help your quality score.
Does that make sense? LMK
Jeremy
Hi Jeremy,
Just to clarify, you mean if I have content on my site that will encourage people to do an action, make that content page as PPC's landing page.
Do I understand it correctly?
CT
https://twitter.com/ct2008
Right - putting that content on your landing page directly, or linking to it would be beneficial. It can increase your conversions, and has the positive side effect of making Google happy.