Why pause ads instead of deleting
Submitted by smile66603 on Fri, 06/20/2008 - 02:51.
Jeremy has an old post on his blog about why it's better to pause your ads on Google and create new ones instead of editing your existing ads, but I think I must be reading something wrong.
Based on what I read in the article from the Google developer, it sounds like when you edit an existing ad, it creates a new ad, but keeps a link to the old ad, so wouldn't you want to do that? If you're split testing and you have 2 good ads, but you want to pause your second best ad and create a new one, wouldn't you be better off using your second best ad which already has a good quality score and editing it? That way, your new ad is starting off with quality score data instead of starting back at zero.
The blog post is at http://www.quityourdayjob.com/node/1473
James
I think a good argument for
I think a good argument for pausing the ad, rather than deleting it, would be for tracking changes. If you change the ad text, how will you remember when and what you changed it from/to? I understand your point about QS though... Where did you see the G developer comments?
There was a link to an
There was a link to an article at http://www.seroundtable.com/archives/015983.html
I read it wrong though, it wasn't a developer, it was just a representative. I've started pausing my ads now, just to prevent duplication.