Google Affiliate Network
Submitted by tdisab on Mon, 06/30/2008 - 18:37.
This seem to have been coming for a long time. It would be interesting to hear people's thoughts on what this means to the affiliate industry as a whole.
June 30, 2008
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We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google's brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google's commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.
Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.
As noted in earlier communications, DoubleClick Performics' Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics' Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients' search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.
We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.
We appreciate your business and look forward to doing great things together.
Sincerely,
Chris Henger
Group Product Manager
Google Affiliate Network
All this means is that
All this means is that Google is joining the Affiliate Network space and compete with networks like CJ, Hydra, Azoogle, CPA Empire, etc. Not only are they going to make money from Adwords and Adsense, but the are completing the circle by offering Affiliate programs too. It was a natural progression with their business model. They would have either started their own network from the ground up or purchase one which happens to be the case.
Cheers,
Jason Woods
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