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Difference Between Content Network AdGroup "Themes" from Search AdGroups?

WebFemme's picture
Submitted by WebFemme on Wed, 07/02/2008 - 00:45.

Just attended the informative recap today and and yes, having fewer keywords per adgroup is advantageous. However, I think the examples presented today were for search PPC. It already seemed tightly themed. What's a good comparison between search ad adroups and content network ad groups.

The whole "Themes for Content" idea was introduced to me by my AdWords Rep but I think he specializes only with search PPC.

I will appreciate any light shed on me coz I am so confused. Sample groups would be awesome.

thanks,
WebFemme

‹ My head is Exploding! 0_o Display URL ›

Hi WebFemme, I recommend

Jeremy Palmer's picture
Submitted by Jeremy Palmer on Wed, 07/02/2008 - 17:28.

Hi WebFemme,

I recommend structuring your content ad groups and search ad groups the same way. The same rules that apply to search quality score are starting to effect the content network. Having tightly themed ad groups in the content network has all the same benefits as it does in the search network:

Relevant ads
Relevant landing pages
Improved quality score
Better site/page targeting

Let me know if that helps.

Best,

Jeremy

Thanks

WebFemme's picture
Submitted by WebFemme on Fri, 07/04/2008 - 03:45.

For clearing that out for me Jerermy :)

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