Should I increase my AD bid?

artivejoy's picture

Hi Jeremy,

A quick question:

I've a keyword like the following:

keywordA: CTR 0.45% Avg. Position:7.2

Should I increase my bid? Or any other factor i should consider?

Hi Tony, It's difficult to

Jeremy Palmer's picture

Hi Tony,

It's difficult to answer this question without having deep knowledge of your campaign. There are simply too many variables to consider.

I would recommend reviewing the ROI Bid Calculator in Action Guide 10 from Black Ink Project. This will help you make a bidding decision based on hard numbers.

Best,

Jeremy

Hi Jeremy, Do you mean

artivejoy's picture

Hi Jeremy,

Do you mean "Keywords ROI Estimator"?

Got it.

Thanks so much.

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