Landing page evaluation, please

Submitted by Oregon Coast Guy on Sun, 07/13/2008 - 06:57.

Hi, gang!

I've been tweaking my landing page for Site Build It for some time now. I'm pretty happy with it, but would love a critique.

Traffic will be driven primarily by PPC, but also forums, email and word-of-mouth to people who are at least slightly familiar with what SBI is.

http://www.sitebuildit.us

Thanks for looking ;)

Nice work

Submitted by dupatta on Sun, 07/13/2008 - 12:18.

Your Headline gets to the point but is not stimulating. Sure i can work from home but will it be enough to pursue happiness?

The word "success" in the headline seems a little vague because there is not too much behind it that defines what you mean. Or what it should mean to me the struggling entrepreneur.

Split testing the headline and sub headline would probably be where to start. The graphics are done nicely and the overall layout, graphics, background color mesh with your theme and appears business like while the text is friendly and personal.

Somehow I can't get the videos to play.

Google will hate it.

Submitted by danlifeisfun on Sun, 07/13/2008 - 14:12.

Remember, Google hates web sites like this. Not only will you get a low quality score but I am sure they my slap you if you do and Adwords campaign.

Follow me on Twitter.

http://twitter.com/dschuyler

I'll second what Dan said,

Submitted by rayd8 on Sun, 07/13/2008 - 16:36.

I'll second what Dan said, Google hates sites like this - I think it would be flagged as a "bridge page". Also, I couldn't even get the site to fully load and I tried several times. If end users go to your site and it takes too long to load the page they will click off. I think the general consensus is that you have 3 seconds to capture the end users attention.

Good luck,

-Michael

Thanks, guys

Submitted by Oregon Coast Guy on Mon, 07/14/2008 - 01:55.

I appreciate all the comments. I'll work on a few things.

I've had the page, in various forms, up for about 2 years and Google hasn't had any issue with it. I've had a campaign running from time to time and have yet to be sandboxed and my quality score seems to be fine. Click costs have always been normal for my keywords, up to the latest campaigns.

What browsers and OS is everyone using? I've had no problem with loads under FF and IE on both XP and Vista. I'd like to pin down what is hanging you up.

Thanks.

Regards,
TonyT - The Oregon Coast Guy

Oregon Coast Guy

Submitted by wavetowake on Sat, 07/26/2008 - 16:32.

To me, the site looks like you're selling a Clickbank info product (the long infomercial sales letter). These kinds of pages are normally good at convincing people to buy something that most likely doesn't work.

That being said:

you said:
"I've had the page, in various forms, up for about 2 years and Google hasn't had any issue with it."

"I've had a campaign running from time to time and have yet to be sandboxed and my quality score seems to be fine."

"Click costs have always been normal for my keywords, up to the latest campaigns."

Are you making money on this page? If so then simple updates and changes are all you need to do to test to make more money.

If you're not making $$, you should rethink the landing page and try one more like what I've seen in Jeremy's campaign.

Well Designed
Image Of Someone Using The Product
Main Info And Call To Action Above The Fold
A Simple Comparison Of 3-5 Top Website Builders with SBI highlighted as best
Privacy Policy, About Us and Contact Link

I'm betting a very simple, clean and well designed review page would out perform this page.

Good luck!