Software niche and piracy?

MarcL's picture

I've been doing some research into a software niche that I know a lot about and have been doing some competitor research on Google (as described in BIP2 session 1).

Looking at the main keywords for the name of the software product I find that there are 2,860,000 results in Google and most of the paid search competitors are vendors. So I started thinking either:

(a) this is a good niche as there's no affiliate competition
(b) this is a bad niche as there's no affiliate competition and perhaps it's difficult to monetise.

I then checked in Google's Adword tool to see if people are searching for it and there seems to be around 33,000 searchs for the main keyword per month. The thing that worries me though is that a lot of the keyword searches started looking like this:

keyword serial generator
keyword torrent
keyword crack
etc.

As it's a premium piece of software (approx £279.00 / $499) it's obviously being pirated a lot.

So my questions are:

1. How do you determine if a niche is good based on the fact there's little affiliate competition?
2. Is software a difficult market to get into, given that people are often looking to get pirated versions of it?

Anyone with any experience or insight care to comment?

Thanks,
Marc

P.S. Loving BIP2's more hands-on approach Jeremy!

Since there is no affiliate

CT's picture

Since there is no affiliate competition, why not just try the direct linking technique to find out the market?

It does seem like a niche that required patient cultivation of trust. I assume this is a high priced, and non-emotion driven, technical software.

The lack of affiliate competition in PPC probably speak of no straight forward selling.

Actions:
1. Give a useful 5 day course email
2. Get the signup and
3. Slowly demonstrate the need to have this software.
4. Offer some quality tips in exchange of purchasing through you.

CT
twitter.com/ct2008

Great Ideas

MarcL's picture

Thanks for those tips CT.

I'm not sure if the vendors allow direct linking but I might try a simple landing page via Yahoo to test it out. I was planning on driving traffic via PPC so didn't want to lose lots of money via people who want to pirate the software!

The email list sounds like a good idea though.

Thanks,
Marc

Twitter: @marclittlemore

Time to work up a thorough

Barry_G's picture

Time to work up a thorough list of of negative kw's to hide your ads from the "BARGAIN HUNTERS" and would be "PIRATES"

What they can't see, they can't click on.

Good Luck.

Barry

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