In from Yahoo; Out to Google
Submitted by smile66603 on Mon, 07/21/2008 - 19:44.
I was wondering if anyone has done this and might be willing to offer any advice.
I just started using OMS and love it, but I have a question about importing from Yahoo and exporting to Google. Maybe Jeremy might be able to offer some advice too.
I just used SpeedPPC to export a campaign to Yahoo with 12,000 keywords and about 400 ad groups. Once I upload this to OMS, I want to be able to output it to Google, which looks pretty easy, but in Google, I usually bid on all 3 match types, so once I export to a spreadsheet for Google, I'll need to duplicate the list twice so I can also do Phrase and Exact. If I do this, will OMS track what match type produced the lead?
Another alternative is to export one campaign from SpeedPPC for Yahoo and another one for Google and then import them both into OMS using different campaign names. This might be more of a pain though.
Thanks
James
Hi James, Yahoo and Google
Hi James,
Yahoo and Google support different match types, which created quite a challenge for us with OMS.
Yahoo supports "Standard" and "Advanced". The Standard match type is like exact/phrase (sort of) and the Advanced match type is like broad (sort of). When we convert the campaign from Yahoo to Google we take all the Yahoo Standard match types and create them as Google Phrase match. We convert Advanced match keywords into broad match. Unfortunately, since the match types are inherently different it's difficult to match them exactly without prompting the user for input on each one.
With that said, you can mass edit the match types in Google AdWords Editor once you've imported your campaign.
I've heard that Yahoo will soon be de-coupling their match types to behave more like Google, but until they complete that process we're going to have to work around their broken match types ;)
Best,
Jeremy