OMS and dynamic Landing Pages

Hi Scott,

In order for you to grab a keyword using "<? echo $_GET[’kw’] ?>" you need to append that information to your destination url's before you upload your campaign to OMS.

Example destination url: http://www.yoursite.com/landingpage.php?kw=your+keyword

The easiest way to do this is to use Excel and concatenate to create your destination url's. Alternatively, you could also use a program like Speed PPC to accomplish this.

If you have already exported your OMS tracking url's and uploaded the campaigns to your PPC accounts you can add some code to the tracking.php file located in the oms_track folder to set a cookie containing the keyword. (Download the file to your computer first, edit it, then re-upload)

Enter the following code after all of the other code in the tracking.php file:

<?php
$kw=$_GET['utm_keyword'];
setcookie("kw", $kw, time()+31536000,"/","www.changetoyoursite.com");
?>

Make sure you enter this code after all of the other code and change "www.changetoyoursite.com" to the web address you are setting the cookie with.

Then on your landing page use <?php echo $_COOKIE['kw']; ?> to place your keyword where you want it. Keep in mind your keyword will probably be in lowercase so you want to use CSS to format the text if you want it to be in a different case.

The first option I told you to do will work all of the time. The only time the second option will not work is if the user has set their browser to block cookies. You can also write a php code to display a default text if the cookie is not present.

Both of these options should work, but you should test them to make sure.

Jeff

Hi Scott,

With Yahoo's dynamic keyword insertion it will only insert the specific keyword you were bidding or an ALT Dynamic Text if you specified one when you created your campaigns. If yahoo dynamically inserted into the ad chicago mortgage loan then the specific keyword you were bidding on is chicago mortgage loan. You can have unique keyword destination url's for all of your keywords.

For Example:

KEYWORD
Destination URL

Chicago Mortgage Loan
http://www.yoursite.com/landingpage.php?kw=chicago+mortgage+loan

California Mortgage Loan
http://www.yoursite.com/landingpage.php?kw=california+mortgage+loan

In order to use "<? echo $_GET[’kw’] ?>" you need to create specific destination url's for each keyword like the example I gave above.

If you want yahoo to dynamically append to your url with the keyword information then you need to use this code on your page to grab the keyword from your url.

<?php echo $_GET['OVKEY']; ?> -This get's the keyword you bid on

You need to turn this feature on in Yahoo before it will work.

Jeff

Hi James,

I would remove the OMS tracking url of the keyword. If you want that keyword to go to a specific landing page that is different than the rest of the keywords in the adgroup, enter a specific destination url for that keyword before you upload the adgroup to OMS. You can then export the adgroup with new OMS tracking url's.

Jeff