Impact of No-Impression, Low-Quality Keywords?

DoxAdon's picture

If I have an AdWords campaign which has several "poor" quality keywords, but they have zero impressions, will their poor quality score negatively impact my campaign?

Thanks!

Scott <><

Jeremy Palmer's picture

I recommend removing these keywords from your account. There's been a lot of speculation that poor quality keywords can be a drag on the rest of your account.

If the keywords are poor and their not getting impressions it doesn't make much sense to keep them in your account anyway.

Best,

Jeremy

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