Ad Position
Submitted by smile66603 on Thu, 08/03/2006 - 04:33.
I was hoping to get Jeremy's opinion on ad position. Most people shoot for 1st and 2nd position, but a lot of what I've read has said that while 1st and 2nd positions get a lot of clicks, most of them are reflex clicks and most do not convert. It's actually better to be in the 3rd and below positions.
Thanks,
James
I never opt for position 1. Position 2 can also be costly. I've found the sweet spot to be between 3-5.
The reason that 1 and 2 are not good (in my opinion) is because people tend to be click happy and click on the first result they see. If somebody clicks on your ad in the 3-5 positions chances are they're actually reading your ad copy before clicking. 5-10 can be good too, but the traffic volume is considerably lower.
Best,
Jeremy
Would you recommend using Bid to Position to be in the 3 to 5 position? I thought about using Bid to Position, but because you can't do it with Advanced Match Type, I haven't used it.
Jams
Yes - but be careful that somebody doesn't bid trap you and make you pay more than necessary.
Best,
Jeremy