ShoeMoney talk on gray area contextual advertising
Submitted by SKaze on Mon, 12/11/2006 - 19:50.
ShoeMoney gave a rather interesting talk on contextual advertising a few days ago. The video is on his blog, December 9th entry: http://www.shoemoney.com
Some interesting statements: he feels himself in "gray" area most of the time and he thinks that's where most money can be made. Contextual advertising is no longer good at the point where people offer to do direct advertising on your site. Google seems to be making moves against arbitrage MFA sites, but he thinks that industry will still grow a lot since they make a lot of money on it.
