PPC Positions (To be or not to be Number 1)
Submitted by robtech on Fri, 01/05/2007 - 06:42.
This article is being passed through a web analytics forum I belong to. There are some interesting findings in which positions they found to have the best ROI. Thought I'd share this article with my friends here...
http://multichannelmerchant.com/webchannel/seo/number_one-search_12202006/
Cheers!
Rob
PPC Positions (To be or not to be Number 1)
Interesting! Thanks for posting that Rob. I think they have a good point about the buying patterns in different industries creating different best ad positions. In one of my campaigns I found that the number 3 spot created the most conversions by far. However, for two products in that campaign the number 2 spot was best. I guess it just takes a lot of testing.
Mike
Great post
That was a very interesting article. It makes you think twice about retooling your bad converting campaigns that are highly competitive.
-Jon