How is your Yahoo PPC campaigns performing?
Submitted by robtech on Thu, 02/22/2007 - 05:14.
Well,
After years of affiliate marketing, the past 3 months have been the best I've seen...enough to quit a few day jobs! Whoaohh...hold up Rob. As of Feb 5th, my ROI and Income has plummeted, and I'm now feeling the squeeze from Yahoo as I did over a year and a half ago with Google Adwords. I have very unique niche based keyterms, so I may only have 3-4 competitors running beside me for these terms. No problem. Not! I'm learning that the new Yahoo is now filling in the white-space with ads, even though these advertisers didn't find these unique terms.
So for example, if I'm advertising under:
find me a baby sitter
It will pull ads in that are somewhat similiar, like:
find me a child care provider
I know this because on lots of these sites, they are passing the OVKEY in their URL.
Thats the first problem.
The second problem I'm seeing is similiar. I know all the other sites I'm advertising with in the network. But if I search for example the same keyterm (not my real term...example), it will not display one single ad from my site or anyone elses I normally advertise side-by-side. If I continue to click the "search" button, it will show it normally like every 10 clicks.
Any advise? I'm really bummed here...
Rob
How is your Yahoo PPC campaigns performing?
Hi Robtech,
I think the first problem you're talking about has a lot to do with Yahoo! refining their match type algorithms. Y! use to reward marketers chasing the long end of the tail by giving an exact (standard) match keyword placement over broad (advanced) match, regardless of bid price. With the new system it's all about CTR and Max CPC. You can still beat up your competitors by writing more targeted ad copy (use keyword insertion), but keywords alone will no longer get the job done.
The new Y! system has frustrated many of us. I've had to rebuild several campaigns from the ground up. I think the new system has the potential to be better than the old system, but I haven't seen it yet.
I think everybody is a little shell-shocked by the upgrade...