SEO For The Big 3
Submitted by mattm136 on Tue, 03/20/2007 - 01:51.
I keep reading that you want to optimize your site for Google, but your site also needs to be optimized for Yahoo and MSN.
I am confused!! What is the difference in SEO for Google and SEO for MSN? Are they basically the same or are there some major differences?
Any info would be greatly appreciated
Matt
SEO For The Big 3
In my opinion it's really all the same:
High Quality Inbound links + Good content = High Rankings
SEO purists may argue with this point of view, but if you're doing those two things right you're job is about 90% done. The remaining 10% is your ability to optimize your content for the search engines.
If you really want to understand the underlying details between the engines I highly recommend "The UnFair Advantage Book on... Winning the Search Engine Wars" by Planet Ocean - http://www.searchenginehelp.com/
Aaron Wall's SEO Book - http://www.seobook.com is also a great read.
Best,
Jeremy
SEO For The Big 3
Jeremy,
Can I ask if you have a favorite way of getting high quality inbound links? That has always been my toughest challenge...good content is easy for me to write...but where to get those links from?
Thanks!
Gary
SEO For The Big 3
This advice flies in the face of everything Matt Cutts (official Google response) has said about link building, but I've had the most success brokering private link deals a.k.a buying links.
Let me preface this by saying that buying links can be very dangerous, especially if you're using a brokerage service (a la text-link-ads.com). See this blog post for more details: http://www.quityourdayjob.com/blog/2005/12/15/paid-link-controversy/
If you're considering paying for back links you need to carefully consider the risks. First, I would never do it on a flagship site. Second, you should broker all of your own text link deals. Finally, it must look natural. For example, you shouldn't buy 50 links using the same anchor text.
Link buying is officially against the rules as far as Google is concerned, but I would consider it to be more gray hat than black hat. With every gray hat strategy comes a certain amount of risk. You have to decide whether or not that risk is worth it to you.
In addition to buying links you could become a link-baiter (write content that naturally draws attention and links). This approach is 100% approved with the search engines, but takes a little more work to master.
Here are some good resources for link-baiting:
Are You a Link Troll or a Spam Baiter?
http://www.copyblogger.com/are-you-a-link-troll-or-a-spam-baiter/
How to Write Magnetic Headlines
http://www.copyblogger.com/magnetic-headlines/
Link Building As Relationship Building - A Great Example
http://www.searchengineguide.com/searchbrief/senews/009178.html
Link Baiting Strategies?
http://www.seobook.com/archives/001936.shtml
The Lazy Man’s Guide to Link Baiting
http://tropicalseo.com/2006/the-lazy-mans-guide-to-link-baiting/
I know that's a lot of material to read through, but if you're serious about SEO you will need to understand the art of link baiting.
Best,
Jeremy