Google Acquires DoubleClick
Submitted by rayd8 on Fri, 04/13/2007 - 22:58.
From the press release:
Quote:
Mountain View, CA, 4/13/2007 - Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.
Be interesting to see where this is going.
This is even bigger news than Google launching a CPA version of AdSense. Google has officially entered the affiliate marketing space with this acquisition:
http://blog.affiliatetip.com/archives/google-to-acquire-performics/